Using tools and programs makes creating logos much simpler and easier. There are still instances when business owners can make logo design mistakes. These are the top logo design mistakes that your business might make.
With the number of eyes watching increasing across the web, a business must communicate its message in the clearest yet unique way.
Keeping the same under due consideration, an apt logo is what stands between you and your visually enticed audience.
Be it big or small, from the moment we are born, and a zillion logos have hovered above our heads.
Though unfortunate, the reality is that still, a multitude of companies commit grave sins and errors while designing their logos, which stops their business ideas from making the reach they could have.
5 Logo Design Mistakes To Avoid
Hence, discussed below are 5 such mistakes that you should look forward to averting. Of course, prevention is better than cure.
#1 Curating it Yourself
Though the business is your brainchild solely, blunders tend to happen when business owners try to be the artists themselves and start designing the logo.
With the world having numerous professionals in every field, there’s no shortage of finding a quality design professional in your vicinity or professional network.
In addition to this, getting it designed by an amateur too isn’t a solution. Who knows, an attempt to save money and commissioning the wrong professional for the task might make you end up with one of the sloppiest logos!
#2 Relying on Trends Completely
What might seem enticing today will be an old-school idea sometime in the future. The gist is that trends come and go and eventually turn into clichés. For your logo to be well-designed, it should be timeless.
The only way to ensure the same is not getting affected by the latest design techniques and gimmicks, with ‘corporate swoosh’ being the most prominent. As a business owner, your sole job is to get it designed so that it holds a unique identity.
#3 Imitating Your Competitors
This is one of the most common mistakes to be committed to getting your logo crafted. You see that your competitors successfully present their ideas, so why not walk on the same path?
When they zig, you zag. You might have noticed Pepsi’s dominant color is blue, while all its other competitors are going Red and Black. The reason is simple: to carve a unique market space for itself.
Never mimic your competition. By contrasting your brand image and logo to your competitors, you’ll enable customers to identify the products and services you offer easily.
#4 Keeping It Suitable to Yourself, Rather Than The Customers
You can spot the logo design above from a mile away, and the cause is quite conspicuous- the designer’s huge pride.
You might come across a cool new font that will make your design look more appealing. Should you implement it right away?
Before making a rush, consider that your font is appropriate according to the business and audience you’re targeting.
While some designers might also commit the error of including their trademark in the logo, it sure does make the designer’s identity stand out but overshadows the idea behind your company.
#5 Keeping It Too Complex
Although getting into the intricacies and designing a logo requiring too much detailing and artwork demonstrated hard work, it did compromise on the clarity part.
When printed for a smaller display, it looks smudged and loses the detailing you want to present so eagerly.
Plus, the more intricacies it includes, the more information your audience has to process. Hence, one of the best ways to keep it memorable is by crafting a simple yet effective logo.
Zillion Logo Maker
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With all hopes that the lesson has been learned, try and avoid the mistakes mentioned above at every step of designing your logo.
It has never been about some rocket science but sticking to the basics and giving your best shot.
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