Supposing you have the best mobile apps development idea that has great potential and could be the next mobile app sensation, what can you do to develop that wisp of an idea into an actionable one?
The more effort you put into this phase, your results will be better. We dabble a lot into mobile app development, and here’s how we translate our ideas into action plans; read on.
#1: Research
There are no shortcuts when it comes to research, and this is true for every platform, every industry, not only mobile apps. You’ll have to take the time out for it and see if someone else has beaten you to the idea.
Go through the App Store and Play Store and see if any of the already available applications are similar to your idea. Remember that original ideas and creative applications rule the roost today.
Even for getting your app listed, it has to be different, and your idea will be the key differentiator and help your app get picked.
However, you should also consider this there is nothing new under the sun! So, if your idea has already been translated into reality by someone else (Don’t fret about it just yet!), see if you can do something better than what is available and execute it differently.
This will help you stand out! Similarly, we recommend that you identify the potential audience and the market for your product at this stage. We do that when we begin mobile app development!
#2: Start with a paper / whiteboard & create a storyboard
Your app’s journey from your thoughts to paper, a whiteboard, and perhaps a wireframe happens at this stage.
As one of the leading companies working on multiple mobile application platforms, we start by conceptualizing the entire app from a user’s perspective which screen does the user view first, what do they see in it, what happens when a button is pressed, how do they navigate to other screens and how do things load and so on.
Put yourself in the user’s shoes and look at the app as they would. When we create wireframes or storyboards that lay out the whole picture, we take our idea to the next level and start visualizing the end product.
Also, this can be used to pitch the idea to investors and your teams and helps the development by serving as a reference.
#3: Plan for development, marketing, and submission
Once the wireframes are ready, you should go about development and, in parallel, look for investors (In case you already haven’t).
You should also start looking at potential target audiences, do some market research, and plan your marketing strategies early on.
Revisit your idea and storyboard every time something new crops up and see how you can accommodate it or provide for it.
Similarly, before submission, you should consider getting some positive press for your app (marketing is very important; doing it right is even more so).
Overall, it would be best if you were looking at developing a solid business plan for your app now that your idea is being translated into reality.
We have dabbled in various mobile application platforms, and our apps have been submitted to the App Store, Play Store, etc., and we follow a systematic approach to the app to make it happen.
We also recommend you go through submission guidelines, provide for bug fixing, and plan post-release support and maintenance to ensure that your app gets many downloads and stays on the charts. Good Luck!
Lalji Patel is a marketing professional who loves to blog about different marketing topics. He graduated as a computer science engineer and is currently an online marketing manager helping businesses with search and content marketing on various projects.
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